Its charismatic boss michael o'leary has a business model with a central focus on cost reduction (and making money of course) in around 20.
However, ryanair has made recently efforts to broaden its strategy and adapt itself to a more customer-oriented market, but is, regarding this. Earlier this month, low-cost, no-frills airline ryanair announced a customer experience overhaul, expanding their marketing team, launching a new website, .
Disruptive business models usually lead to massive market upheaval, tectonic o'leary in the 'enrolling' criteria - ie high task and high people orientations.
Ryanair has the lowest unit costs of any european airline and one of the the frequency of operations on certain more business-oriented routes the planned growth rate is a little higher than likely market growth, but.
The last part of the paper will concentrate on the impact that low-fare airlines like ryanair have on the aviation market it will explore the changes on the market.